The Awkward Button Lite is now ranked 37th in Canada. It happened last Sunday. I opened MyAppSales (its an app by a fellow developer to-you guessed it-chart sales/downloads) and was saw a huge spike. Fearing something ‘funny’ had happened, I logged onto itunes connect and grabbed the daily report, opened it up and bam. There it was. A few hundred people downloaded the free button; I hit a rank of 40. I monitored it for a few days and then started up the chatter with my friends. I found no blog posts or anything toting the Awkward Button Lite as an awkwardness fighting tool, so I have no idea how it all started.

I can only make an educated guess as why it is doing so well. Awkwardness. People need help fighting awkwardness. And what better way than with an app.  They download the free version and are temporarily protected. If only they would buy the paid version and become completely protected from awkwardness. Awkwardness would be eradicated from Canada and the Mounties would have one less thing to worry about.